Google is the number one search engine worldwide, so it’s important that your Google search ads are effective, performing well and placed prominently.
Wondering how you can make your ads work better for you? Here are three tips, presented by Csek Creative.
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If you’re not well-versed in the field of data analysis, your analytics can be overwhelming to understand, and nearly impossible to navigate when trying to produce a successful campaign.
Many people see significant numbers in their Google metrics and think that’s good enough.
While clicks can be great if you’re selling products directly from your website, for the most part, these clicks are interested searchers and not purchasing customers.
Simple things like improving your landing page and revamping the copy on your ads can help you better connect potential customers with your business.
Remember that the idea behind Google Ads is to have your business appear in search results above your competitors.
When setting up your campaigns, pay attention to which keywords are the most competitive (meaning they will be the most difficult to win bids on). If the most relevant keywords are too competitive for you to realistically target with your budget, targeting them may be a waste of your marketing dollars.
On the other hand, targeting keywords with very little competition may not get results, as they may not be very common search terms. If your customer doesn't search for a word or term, they won’t find your ad.
While your Google Ad metrics may look good, things like impressions and clicks mean nothing if your ads are showing up in searches that are irrelevant to your line of business.
So how do you know if your ads are performing effectively?
Request a free Google Ad grader report today from Csek Creative and make the most out of your advertising budget.
The report will help you understand where you’re hitting the mark and where there is room for improvement.
