In the monumental 50th episode of Valley First, a division of First West Credit Union presents Business Matters, four of Kelowna's most influential sales and marketing guru's discuss why marketing matters.
Navigated by our host, Rob Cupello, Chief Strategy Officer at the NowMedia Group, we welcome CEO and co-founder Nikki Csek, as well as Andrea Eichberger and Nicole Slipetz, to answer common marketing questions, discuss trends, and break down the series of steps a user makes before making their buying decision.
To uncover how to make the most of your marketing, watch this episode and consider how the customer buying journey pertains to your planning, execution, and retention, all of which ultimately lead towards advocacy.
You can also listen to this episode on our Business Matters podcast. Click below!